concept note:
Chillar was built on a simple insight: individually, loose change feels insignificant, but when brought together, it can achieve far more than we imagine. The film used this idea to show how small, consistent savings can add up to something meaningful over time.
That is exactly what Spenny enables by automatically saving small amounts, turning everyday chillar into real financial progress.
RESULTS:
Achieved 55K+ organic views on Instagram, driven entirely through targeted distribution.
Generated strong positive engagement, with comments and shares reflecting audience relatability.
Helped position the campaign as a culturally relevant, on-ground activation that connected naturally with the target audience.
