Marketing
Wanna Get High?
Led the campaign from insight to execution, shaping the core idea, messaging, and narrative that repositioned distance as a lifestyle advantage. Worked across concept development, copy, outdoor communication, and social amplification to ensure a bold yet cohesive rollout across touchpoints.
Industry:
Real State
Client :
Anantbaug
Agency:
Because
Teaser Hoarding:
Reveal Hoarding:
concept note:
Amansara by Anantbaug faced a perception challenge. Its location, 30–35 km from Ahmedabad, was seen as “too far,” despite offering cleaner air, greenery, and calm that the city could no longer provide. The task was to reframe this distance not as a drawback, but as the very reason to choose it.
The strategy centered on turning curiosity into conversation through a disruptive teaser, “Wanna Get High?”, designed to provoke attention and debate. The reveal, “Get High on Nature,” anchored the idea in a tangible benefit, positioning Amansara as an escape from urban chaos and redefining distance as freedom, health, and aspiration.
Social Media Content:
Influencer Collab:
RESULTS:
• Generated widespread organic buzz across hoardings, social media, Reddit, and industry conversations.
• Achieved strong brand recall for Amansara pre-launch, with the teaser driving curiosity-led engagement citywide.
• Influencers, creators, and marketing communities amplified the conversation without paid push.
• Successfully repositioned the project’s distance as a differentiator, shifting perception from “far” to “worth it.”
